FTC to Ban Kochava and Subsidiary from Selling Sensitive Location Data to Settle Charges They Sold Location ...

Summary: The Federal Trade Commission will prohibit data broker Kochava and its subsidiary from selling, sharing or disclosing sensitive location data without consumers’ affirmative express consent to settle allegations the companies sold location data from hundreds of millions of mobile devices that could be used to trace the movements …

Why it matters: This matters if it changes how teams think about model governance, safety work, monitoring, or regulatory exposure around deployed AI systems.

What to watch: Watch for follow-on technical guidance, deployment constraints, evaluation details, or signs that the announcement changes actual production practice rather than just policy language.

Source: [Executive Risk] FTC Consumer Protection Press Releases